Trade Fair

When your business finds it difficult to get new agreements and customers, you may want to use a trade fair as an avenue to exhibit your offerings. Numerous trade shows happen around the nation each year, and these offer the growing/developing companies the chance to pitch their goods directly to sellers.

With a trade fair, you can share your service or item with a keen target audience, scope out your potential rivals, and build customer relations all at once. The above is the best thing about exhibiting your offerings at the event. That said, you should not do some things at this time. Shared below is a list of these things.

Calling Or Messaging

Consider your business objectives. After that, consider the time and money put into getting the chance to exhibit there, plus the preparation that would go into this. Given everything involved, why spend the valuable avenue and time talking and messaging over your phone?

Downtime and sluggish periods will happen when the audience comes and goes through the event floor. It might even last many hours. You can feel the temptation to call somebody or go through your social media feed, to reduce the boredom. Anyhow, if you focus on your mobile device during a trade fair, a potential client would invariably walk past you.

To put the above into context, consider those who work as department store sales clerks. You would possibly not seek their assistance when they are on their smartphones. This situation would even make you exit the store. Clients would have the same impression if you utilize your cellphone at your show exhibition space. Because it would make you seem like a person who is not interested in their own business, a lead would think that you are not keen on theirs either.

Never do this; instead, put your smartphone on silent mode. Should an emergency arise, take that call at a distance from your exhibition stall. Having a vacant stall would be better as compared to you being there only to keep a potential client waiting.

Eating At Your Exhibition Space

Consider that store example again. Think about how unprofessional would those sales representatives consuming food at the cash counter be. Besides this, you would not like to see somebody hunched over while stuffing a burger in the mouth.

Never be that individual. You could not speak to leads if your mouth is full of a latte and scone. Consider having breakfast before your event, as well as a good dinner after it. When starving, go away from your stall to have food. Nobody would like to give you a handshake if your hand is draped in condiments like mustard.

Having A Boring Stall

Enticing potential clients and other leads with your offerings, goods/services, is the whole point of exhibiting at the event. Try to make your stall as relevant and appealing as possible, through visual elements such as bright-colored video screens and banners, to grab the attention of visitors. This move would be worthwhile, and they would think that you are concerned about not only your image but also your business.

This is likely to apply to promotional goods too. Use free, promotional items in a way that best causes your company to seem in people’s eyes. Avoid using the commonplace polo shirts featuring your company logo, the ones that nobody would like to wear, as the freebies.

Having Long Talks With Your Colleagues At The Stall

Boost Your Business

When you appear too occupied to assist customers, they would approach another party with more time at hand for them. When working your stand, you have to be prepared to work instead of socializing with colleagues, loved ones, or those at the nearby stall. You will get the opportunity to mingle with others later, like say, during the celebration of new customers/new business coming in. So, you should keep all the chit-chat for later, given the potential of getting the new clientele.

Feeling Defeated

Trade fairs could be tiring. If this is your first time participating in it, you may find yourself less prepared than the businesses that do it year after year. You may not see as many people visiting your space as you expected. This is likely to happen to anybody, so there is no need to think negatively about it. Giving a sour and grumpy impression to your trade fair visitors is the last thing you would like to do. Try to think positively, and behave like a stellar business leader, particularly if things become slow or exhausting at the event.

Exhibiting there may financially boost your business. Follow the aforesaid tips for the maximum success of your stand.